¶ the incandescent subfusc wants a life away from greed and hypocrisy:

artificially peppy, chemically imbalanced, hardly easy, polyphonic colophon…

dr. john stith pemberton 

john worked as a druggist in columbus and built a laboratory where he made and sold medicines, photographic chemicals, and cosmetic products. he began work on a coca and cola (kola) nut-based nerve tonic called pemberton’s french wine coca. in 1885, when the city passed a prohibition law, he adjusted the formula and decided to rename the product coca-cola. it was marketed both as a “delicious, exhilarating, refreshing and invigorating” soda fountain beverage and a “temperance drink”.


you got the fear 

for each a road | for everyman a religion | find everybody and rule | for everything and rumble | forget everything and remember | for everything a reason | forgive everybody and remember | for each a road | for everyman a religion | face everybody and rule | for everything and rumble | forget everything and remember | for everything a reason | final eternity arouses reactions | freeing excellence affects reality | fallen empires are ruling | find earth and reef | fantastic expectations, amazing revelations | final execution and resurrection | free expression as revolution | finding everything and realizing | fantastic expectations, amazing revelations | finding everything and realizing | for everything a reason


not knowing what comes next 

“The only thing that makes life possible is permanent, intolerable uncertainty.”